VCPastry

Luxury E-commerce Experience for Gourmet Bakeries.

VCPastry

Project Overview

VCPastry is a premium e-commerce platform designed for a bespoke bakery specialising in high-end, customizable pastries. The goal was to translate the artisanal quality of the physical bakery into a digital experience that allows customers to order and customize gourmet treats from their mobile devices.

The Challenge

E-commerce for bakeries presents unique challenges, particularly around customization and local delivery logistics. Standard off-the-shelf e-commerce platforms often fall short when it comes to complex ordering options (flavours, fillings, occasion-specific designs) and managing the delicate nature of pastry delivery within specific time windows.

Our Solution

We created a high-conversion, visually-driven storefront featuring:

  • Custom Product Configurator
  • Visual Multi-step Checkout Flow
  • Integrated Local Delivery Scheduling
  • Automated Order Notifications (WhatsApp/Email)
  • Inventory-aware Order Management

"Our online orders increased by 40% in the first two months. The platform is beautiful, easy for our team to manage, and truly reflects our brand's luxury feel."

Victoria Coleman
Founder, VCPastry